oneworld names new VP of Membership and streamlines leadership structure

The oneworld® alliance announced today the appointment of Loren Neuenschwander in the new role of Vice President, Membership. A seasoned aviation leader with more than thirty years’ of international aviation experience, Neuenschwander spent 28 years with Delta Air Lines and joins the alliance most recently from the Boston Consulting Group.

Neuenschwander will drive oneworld’s global membership strategy and relationship optimisation. He will spearhead the integration of Fiji Airways and Oman Air as full members of the alliance and champion oneworld’s sustainability initiatives. Reporting to oneworld CEO, Nat Pieper, Neuenschwander’s strategic vision will be integral to advancing the alliance’s mission to consistently deliver a superior, seamless travel experience.

At Delta, Loren held senior leadership roles in airline partnerships and alliances, corporate strategy, and finance across Europe, Asia and Latin America, including management of Delta’s Europe, Middle East, Africa and India business and its joint ventures with multiple global airline partners.

Loren holds an MBA from the Harbert College of Business at Auburn University and a dual bachelor’s degree in Accounting and Computer Science from Grace College.

Nat Pieper, oneworld CEO, said: “Loren brings a wealth of experience and a deep understanding of the airline industry’s complexities and opportunities across both developed and emerging markets. His strategic insight and leadership will be invaluable as we continue to strengthen our alliance and deliver value to our member airlines and customers.”

Neuenschwander’s appointment is part of a broader organisational change at oneworld, aimed at streamlining key areas of responsibility and enhancing operational efficiency. This includes the introduction of new appointments and realignment of existing roles to better support the alliance’s strategic priorities and member airlines. As part of these changes, Elise Zealand has been re-appointed to her current role of Vice President, Legal, HR and Compliance; Nicholas Melfi as Vice President, Finance and Administration; and Gerhard Girkinger as Vice President, Customer Experience and Airports.

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About oneworld

oneworld brings together 13 world-class airlines – Alaska Airlines, American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian and SriLankan Airlines, and more than 20 of their affiliates. Fiji Airways and Oman Air are set to join the alliance as full members. oneworld member airlines work together to deliver consistently a superior, seamless travel experience, with special privileges and rewards for frequent flyers, including earning and redeeming miles and points across the entire alliance network. Top-tier cardholders (Emerald and Sapphire) enjoy access to airport lounges and are offered extra baggage allowances. The most regular travellers (Emerald) can also use fast-track security lanes at select airports. Learn more about the oneworld Alliance at oneworld.com. Follow us on Facebook, Instagram, Twitter and LinkedIn.